If someone just called you, this is who we are

Hello, I'm Lukas Papanikolopoulos

I started lpapbuilds because I was fed up with agencies. Not one agency in particular — the model. A retainer pays an agency to keep control of your ads, not to scale your business, and those are two very different jobs. I kept watching owners hand over the one lever that decides how their business grows, then pay every month to be kept away from it.

I think the ad account is exactly where the owner should be sitting, because it decides everything downstream: how leads come in, what they cost, and how they get nurtured through automations once they arrive. Nobody protects your money the way you do. So everything I sell points one direction — put you in that seat, show you how the machine works, and get out of your way.

Here is what that looks like in practice.

Why we do it this way

Most marketing help for small businesses is sold as a monthly fee for work you cannot see. The accounts belong to the agency, the automations live somewhere you have never logged into, and the reporting is designed to be impossible to argue with. When it stops working, you cannot tell whether the market changed or the effort did. And when you leave, you leave with nothing, because you never owned any of it.

We think that is backwards, for one simple reason: the person whose money is at risk should be the person holding the keys. That is your ad account, your customer list, your phone number and your follow-up. Not ours.

So we sell two things and neither of them is a retainer. First a paid audit, because you deserve to know what your problem is worth before anyone sells you a solution. Then, if you want it, four sessions where we build the fix with you inside your own accounts, and you take it from there.

A few things we will not do

• We will not hold your accounts, your list or your phone number.
• We will not promise you a revenue figure. Nobody honest can, and the people who do are selling you something else.
• We will not run a report you cannot check yourself. Every number we show you, we show the working for.
• We will not tell you to spend more on ads before your follow-up is fixed. Pouring water into a leaking bucket is how people lose faith in advertising altogether.

Who we work with

Owner-operated businesses anywhere in the world — trades, home services, automotive, clinics and local service businesses. We are based in Australia and calls get scheduled around your time zone, not ours. The common thread is not the industry, it is the shape: enquiries come in, jobs get quoted and booked, and there is a real person whose week gets ruined when the calendar has holes in it.

We are small on purpose. You will not be handed to an account manager after you sign, because there isn't one. The person who runs your audit is the person who builds with you.